Scent of a woman! Blonde bombshell Ivanka Trump accentuates her stunning curves in an embellished figure-hugging dress for perfume launch

She just recently dyed her hair back blonde after temporarily crossing over to the dark side.
And Ivanka Trump looked ever the bombshell as she promoted her new perfume on Tuesday.
The 31-year-old billionaire heiress accentuated her stunning curves in a dazzling figure-hugging shift dress at the launch of her new namesake fragrance at Macy's Herald Square store in New York.

Blonde bombshell: Ivanka Trump accentuated her stunning curves in a dazzling figure-hugging shift dress at the launch of her new namesake fragrance at Macy's Herald Square store in New York

The mother-one-one looked stunning in the flesh-coloured frock which featured a pretty floral sequin design.
Businesswoman Ivanka accessorised with a simple pair of beige stilettos and white drop earrings.
Looking tanned and toned, Ivaka beamed for the cameras as she proudly held up the bottle of her new scent.

Dazzling: The mother-one-one looked stunning in the flesh-coloured frock which featured a pretty floral sequin design

Proud: Ivaka beamed for the cameras as she proudly held up the bottle of her new scent

The former model wore a standout coral shade on her lips and had her newly dyed hair out in soft waves.
Earlier this month, Ivanka went back to her signature blonde bombshell look just a month after experimenting with a dark chestnut hue.
She posted a photograph of herself at the hairdressers via Instagram informing fans that the 'experiment is over' and she had ditched the brunette wash.

Flawless: Ivanka wore a standout coral shade on her lips and had her newly dyed hair out in soft waves

'That was quick!','blonde is better!' and 'so pretty' were among the comments left by some of her 142.202 followers.
Ivanka revealed that she had turned brunette in mid-January, as she left New York for Uruguay to attend the launch of TrumpTower Punta del Este - one of her father's latest ventures.
While she's not looking after her 19-month-old daughter Arabella, Ivanka spends her time running her eponymous retail label, which incorporates clothing, jewelry, handbags and shoes.
While she has already achieved sales in excess of $200million, she says her goal is to hit the $1billion mark with expansion into children's wear and other areas.
She currently lives in New York's Upper East Side with her businessman husband Jared Kushner.

Back to blonde: Ivanka ditched her brunette hair earlier this month, one month after experimenting with a chestnut hue

Brave new look: The heiress debuted a chestnut hue last month druing a business trip to Uruguay